As Co-Founder and COO of Uru Sports, a $1.6M VC-backed workforce development startup, I led product development, financial strategy, and operations to help elite athletes transition into meaningful careers. I built many functions from the ground up including product, sales, marketing and  managed a team of six while driving a performance-focused, data-driven culture.

I spearheaded a full company rebrand, directed all product, web and design initiatives, and grew our social media following to 15K+ with a 60% newsletter open rate. I led business development and secured partnerships with the Cleveland Cavaliers, Milwaukee Bucks, Overtime, NBC Sports, and NASCAR, while building a global network of Olympians and pro athletes across major leagues.